INSIGHTS

NEW & EXCITING

SiR MaRY launches independent media agency

Sir Mary, the award-winning Swiss advertising agency that has seamlessly woven together creative excellence and strategic media planning for more than eight years, is evolving. The agency's media capabilities will now operate as an independent entity. Sir Mary Media has already landed two impressive new clients: TWINT and Ovomaltine.

How BI and AI Are Revolutionizing Campaign Analysis

The future of marketing is intelligent. We're harnessing the power of data and AI to build strategies that anticipate trends and drive remarkable results.

Co-creation Operating Model

Without agency silos, we create maximum transparency and efficiency within a fragmented media ecosystem.

Why Brand Building is Gaining Importance Again

For a long time, performance marketing was considered the holy grail of digital marketing. Clicks, conversions, and ROAS dominated the strategies of many companies. However, brands are increasingly shifting their focus back to branding. Why? Because long-term brand success cannot be measured solely by short-term sales KPIs.

Die Alternative im Paid Social Media-Mix?

With over 379 million active users and continuous growth, Reddit is currently evolving faster than any other social media platform – offering exciting opportunities for brands across all industries.