Sir Mary, the award-winning Swiss advertising agency that has seamlessly woven together creative excellence and strategic media planning for more than eight years, is evolving. The agency's media capabilities will now operate as an independent entity, led by Vanessa Habisreutinger, Katharina Günther, and Fabian Habisreutinger. Sir Mary Media has already landed two impressive new clients: TWINT and Ovomaltine.
Sir Mary MEDIA offers its clients comprehensive and specialized 360° media solutions – for TV, digital, (D)OOH, social, and audio – all from a single source. The new unit is led by an experienced leadership trio from within the agency, who have been successfully working at Sir Mary for several years and bring in-depth expertise in media strategies and campaign management: Vanessa Habisreutinger (Media Operations & Data), Katharina Günther (Planning & Consulting), and Fabian Habisreutinger (Strategy & Client) jointly lead the new agency. All three are long-standing leaders at Sir Mary and have been instrumental in shaping the agency from the ground up.
"We are the new generation of media agency. Because we understand creative better, we take brands where they have impact – not where we earn the most," explains Vanessa Habisreutinger, Co-Managing Director of Sir Mary MEDIA. "In recent years, we have been able to win top-tier media budgets and continuously expand our offering. With this independent offering, we want to meet the increasing demand for our media expertise: For us, the launch of Sir Mary MEDIA is the next logical step."
Clients such as Sunrise, TWINT, Ovomaltine, and Switzerland Tourism benefit from the agency's integrated approach. The pitch wins and campaign successes demonstrate the strengths of a holistic media approach.
Sir Mary remains true to its successful approach of closely interlinking creative and media to realize campaigns that stand out and have a measurable impact. With the new structure, however, the agency also wants to operate more flexibly in the market and specifically win new media budgets for its media services.
