Social Content, Reddit & Digital Audio
To reach the existing young target audience as well as new consumers, we specifically tested new channels with a social-first brand communication for Caotina and achieved cross-media reach and engagement.
Based on the media usage of the young, gaming-affine target audience, new channels such as Reddit and Spotify Audio Ads were specifically tested in addition to Caotina's existing social media channels, such as Meta, TikTok, and YouTube Shorts. Complemented by placements in TV environments that were relevant to the target audience, the Caotina Drink was successfully positioned within the target group.
Along with an efficient reach build-up, valuable learnings were gained in targeting the audience on new social channels.
