Increase mobile and internet purchases in the B2B target audience with an always-on performance campaign.
A smart testing framework consisting of targeting, content, and user journey strategies enabled consistent data-driven optimization of SEA, social, and programmatic placements. This allowed us to ensure that Sunrise addressed its B2B target audience with relevant messages at every stage of the purchasing decision process.
With the campaign, we significantly increased offsite and onsite engagement while simultaneously reducing the cost per sale considerably.
