Mobile-First, Gaming, Dating & Digital Audio
To meet the selected media usage and high demands for advertising content from Gen Z, we developed a mobile-first campaign with social content and engagement ads. Contextually tailored messages on gaming, dating, and podcast platforms positively influenced Sunrise's favorability within the target audience. For additional visibility, eye-catching placements on connected TV devices were used.
With the efficient media mix, we positioned the Sunrise Young offering within the young target audience, generated cross-media attention for the product features, and strengthened brand perception and trust through interactive campaign elements.
