Visibility at the POS, engagement with TWINT features
With a 360° media campaign, we increased the usage of the Swiss payment app at the checkout (POS). The campaign also positively contributed to the awareness of other key TWINT features.
Through selected (D)OOH placements, we increased the visibility of TWINT all around and at relevant points of interest (POI). Furthermore, we generated additional Awareness and Consideration of various TWINT features through dedicated social content and collaborations with media partners, who focused on highlighting the benefits of paying with TWINT at the checkout.
Sir Mary MEDIA's holistic approach enabled us to deliver targeted messages across all channels. The result: a increased usage of TWINT at the checkout. – TWINT AG
